The State of Programmatic Advertising Report
What real campaigns paid, where they performed, and which channels won — from Growth Channel's own data, not industry estimates.
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See how programmatic is performing across every major channel — with benchmarks, strategies, and trends drawn from real campaign data. This guide highlights what’s working now in CTV, audio, DOOH, display, mobile, video, and native, so you can plan smarter and drive stronger ROI.
What you'll walk away knowing
Know if your CTV, audio, display, and video beat the platform average — and what a click should actually cost.
Point budget at inventory that performed; cut what didn't. The 10 publishers that delivered, ranked.
See which targeting wins the most clicks per dollar — Prospecting, Retargeting, Lookalike — before you commit spend.
Same inventory, very different cost. 10 exchanges ranked on efficiency, so you stop overpaying for reach.
Brief the sizes and devices that get clicked. Skip the ones that just fill space.
Activate and optimize omnichannel campaigns according to each campaign's objectives in a single unified dashboard.
